Your logo is the most important design point for your business or brand. It is often the first thing that any prospective customer, visitor or investor sees, and it can make a lasting impression. I believe logo design is a collaborative process between designer and client. You know your business and brand better than anyone else, after all.
Here's a quick overview of the logo design process;
1. The Brief
The brief is forming the basis of what you want from your logo design. At this stage I want to work out where you are going, what you are trying to achieve and why you want to achieve it. Usually we get this information via an informal chat or by you filling out a questionnaire.
After reviewing your answers and thoughts I start to form some ideas as to where the project will end up. This is done by researching your competitors, analysing your current place in the market and some general brainstorming.
At this point, I start to sketch some initial ideas after evaluating the research. These are usually quick, rough sketches used to form more solid elements for me to work from when I get to the computer. The sketches then form the basis of the design.
I take some of my initial sketches and digitise them in Adobe Illustrator or Photoshop. I usually provide 3-5 concepts to you for review, and then I work to perfect the one we choose together.
5. Changes and finishing
Here we start to get the last little details spot on. This can take minutes or days. When we have agreed on the final logo, I export it in the formats you require.